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CALL NOS (1-48 of 48)
658.802
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 How to prepare a marketing plan
Stapleton, John, fl. 1971-
Epping : Gower Press, 1974.
 
 1974
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2
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 Auditing markets, products, and marketing plans
Parmerlee, David.
Lincolnwood, Ill. : NTC Business Books, c2000.
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 c2000
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3
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 Business marketing strategy : cases, concepts, and applications
Rangan, V. Kasturi.
Chicago : Irwin, c1995.
 
 c1995
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 Commusication : from Pavlov's Dog to sound branding
Groves, John.
Cork : Oak Tree Press, 2011.
 
 2011
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5
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 Contemporary strategic marketing
Brennan, Ross.
Basingstoke : Palgrave Macmillan, 2003.
 
 2003
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 Essential guide to marketing planning
Wood, Marian Burk.
Harlow, Essex : Pearson Financial Times : 2010.
 
 2010
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 Greener marketing : a global perspective on greening marketing practice.

Sheffield : Greenleaf, 1999.
 
 1999
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8
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 If you can't sell it don't make it
McMahon, Larry.
Dublin : Irish Management Institute, 1978.
 
 1978
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9
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 Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn, 1958-
Lanham, Md. : Rowman & Littlefield Publishers, c2007.
-Website
 c2007
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10
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 The new marketing paradigm
Schultz, Don E.
Lincolnwood, Ill., USA : NTC Business Books, c1994.
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 c1994
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11
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 Lifestyle market segmentation
Cahill, Dennis J
United States : Canada : Haworth Press : 2006
 
 2006
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12
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 Market segmentation : how to do it, how to profit from it
McDonald, Malcolm, 1938-
Oxford : Butterworth-Heinemann, 2004, 2008
 
 2008
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13
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 Marketing and information technology : the strategy, application and implementation of IT in marketi
O'Connor, John, 1960-
London : Pitman, 1997.
 
 1997
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14
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 Marketing communications
Pelsmacker, Patrick de.
Harlow : Financial Times : 2001.
 
 2001
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15
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 Marketing communications : a brand narrative approach
Dahlen, Micael.
Hoboken, N.J. : Wiley, 2010.
 
 2010
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16
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 Marketing communications : an integrated approach
Smith, P. R. (Paul Russell), 1957-
London ; Sterling, VA : Kogan Page, 2004.
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 2004
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17
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 Marketing communications : an integrated approach :
Smith P. A.
Dublin : Kogan page : 1998
-Website
 1998
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18
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 Marketing communications : contexts, strategies, and applications
Fill, Chris.
New York : Pearson Education LTD, 2005.
 
 2005
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19
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 Marketing communications : integrating offline and online with social media
Smith, P. R.
Philadelphia, PA : Kogan Page, 2011.
 
 2011
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20
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 Marketing engineering : computer-assisted marketing analysis and planning
Lilien, Gary L., 1946-
Reading, Mass. : Addison-Wesley, c1998.
 
 c1998
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 Marketing engineering : computer-assisted marketing analysis and planning
Lilien, Gary L., 1946-
Reading, Mass. : Addison-Wesley, c1998.
 
 c1998
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22
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 The marketing plan
Cohen, William A., 1937-
Hoboken, NJ : J. Wiley & Sons, c2006.
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 c2006
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23
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 The marketing plan : a pictorial guide for managers
McDonald, Malcolm, 1938-
London : Heinemann, 1987 (1989 [printing])
 
 1987
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24
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 Marketing planning by design : systematic planning for successful marketing strategy
Strauss, Ralf E.
Chichester, England ; Hoboken, NJ : Wiley, c2008.
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 c2008
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25
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 MARKETING PLANNING for SERVICES
McDonald, Malcolm.
Oxford : Butterworth-Heinemann, 1996.
 
 1996
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There are additional copies/volumes of this item
26
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 Marketing plans : how to prepare them, how to use them
McDonald, Malcolm.
Oxford ; Boston : Butterworth-Heinemann, 1999.
 
 1999
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27
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 Marketing plans : how to prepare them, how to use them
McDonald, Malcolm.
Oxford : Butterworth-Heinemann, 2007.
 
 2007
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28
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 Marketing strategy and competitive positioning
Hooley, G.J.
London : Prentice Hall : 1998.
 
 1998
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29
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 Marketing strategy and management
Baker, Michael John.
Basingstoke : Macmillan Business, 2000.
 
 2000
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30
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 Mastering marketing management
Cartwright, Roger.
Basingstoke : Palgrave in association with St Anthony's, Oxford, 2002.
 
 2002
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31
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 Rethinking business to business marketing
Sherlock, Paul, 1932-
New York : Free Press ; Toronto : Collier Macmillan Canada ; New York : Maxwell Macmillan International, c1991.
 
 c1991
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32
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 Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.
Boston : McGrawHill, 2006.
 
 2006
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33
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 Services marketing : people, technology, strategy
Lovelock, Christopher H.
Upper Saddle River, NJ : Prentice Hall, c2001.
 
 c2001
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34
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 Services marketing : people, technology, strategy.
Lovelock, Christopher H.
Boston, [Mass.] ; London : Pearson, 2011.
 
 2011
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35
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 SERVICES MARKETING:Text,Cases and Readings
Lovelock, Christopher H.
LONDON : PRENTICE HALL, 1991.
 
 1991
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36
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 The shift : the transformation of today's marketers into tomorrow's growth leaders
Davis, Scott M., 1964-
San Francisco, CA : Jossey-Bass, c2009.
 
 c2009
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37
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 THE STRATEGIC AND OPERATIONAL PLANNING OF MARKETING
Greenley, Gordon E.
LONDON : MC GRAW-HILL, 1988.
 
 1988
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38
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 Strategic integrated marketing communication theory and practice
Percy, Larry
London : Butterworth-Heinemann : 2008.
 
 2008
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39
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 Strategic market management : global perspectives
McLoughlin, Damien.
Hoboken, N.J. : Wiley, 2010.
 
 2010
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40
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 Strategic marketing
Cravens, David W.
Boston : McGraw-Hill Irwin, c2009.
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 c2009
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41
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 Strategic marketing : an applied perspective
Alsem, K. J.
Boston : McGraw-Hill, c2007.
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 c2007
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42
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 Strategic marketing planning
Gilligan, Colin.
Abingdon, Oxon. : Butterworth-Heinemann : c2009.
 
 c2009
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43
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 Strategic marketing : planning and control
Drummond, Graeme.
Oxford ; Boston : Butterworth Heinemann, 1999.
 
 1999
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44
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 Strategic marketing : planning and control
Drummond, Graeme.
Oxford ; Boston : Butterworth-Heinemann, 2001.
 
 2001
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45
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 Strategic marketing problems : cases and comments
Kerin, Roger A.
Upper Saddle River, N.J. : Prentice Hall, c2001.
 
 c2001
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46
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 Strategic marketing problems : cases and comments
Kerin, Roger A.
Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004.
 
 c2004
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47
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 Strategy and process in marketing
Murray, John A., Ph. D.
London ; New York : Prentice Hall, 1996.
 
 1996
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48
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 Winning market leadership : strategic market planning for technology-driven businesses

Toronto ; Chichester : Wiley Canada, c2000.
 
 c2000
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