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CALL NOS (1-29 of 29)
658.827
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 Advanced brand management : from vision to valuation
Temporal, Paul.
Singapore ; New York : John Wiley & Sons, c2002.
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 c2002
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 Brand enigma : decoding the secrets of your brand
Bruce, Duncan, 1951-
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2008.
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 c2008
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3
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 Brand failures : the truth about the 100 biggest branding mistakes of all time
Haig, Matt.
London ; Sterling, VA. : Kogan Page, 2003.
 
 2003
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 Brand leadership
Aaker, David A.
London : Pocket, 2009.
 
 2009
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5
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 Brand media strategy : integrated communications planning in the digital era
Young, Antony, 1964-
New York : Palgrave Macmillan, 2010.
 
 2010
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6
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 Brand power

Basingstoke : Macmillan, 1994.
 
 1994
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7
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 Branding
Randall, Geoffrey.
London : Kogan Page, c1997.
 
 c1997
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8
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 Brands and branding
Clifton, Rita.
London : The Economist : 2003.
 
 2003
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9
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 Brandwatching : lifting the lid on the phenomenon of branding
Lury, Giles.
Dublin : Blackhall, 2001.
 
 2001
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10
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 Competitive success : how branding adds value
Davis, John.
Hoboken, NJ : Wiley, 2010.
 
 2010
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11
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 Designing brand experiences
Landa, Robin.
Clifton Park, NY : Thomson Delmar Learning, c2006.
 
 c2006
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12
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 Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina.
Hoboken, NJ : John Wiley, c2003.
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 c2003
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13
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 Designing brand identity : an essential guide for the entire branding team
Wheeler, Alina.
Hoboken, N.J. : John Wiley & Sons, c2009.
 
 c2009
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14
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 Emotional branding ; the new paradigm for connecting brands to people
Gobé, Marc.
New York : Allworth Press, c2001.
 
 c2001
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 Emotional branding : the new paradigm for connecting brands to people
Gobé, Marc.
New York : Allworth Press, c2009.
 
 c2009
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16
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 Identify : building brand through letterheads, logos and business cards
Rivers, Charlotte.
Crans-Près-Céligny ; Hove : RotoVision, 2002.
 
 2002
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17
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 The importance of being branded.
Fanning, John.
The Liffey Press.
 
  
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18
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 Kellogg on branding : the marketing faculty of the Kellogg School of Management

Hoboken, N.J. : Wiley, c2005.
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 c2005
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19
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 The power of retail branding innovative marketing strategies for achieving brand power
Winters, Arthur A
New York : Visual Reference : 2005.
 
 2005
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20
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 The rise of brands
Moor, Liz.
Oxford, UK ; N.Y., NY : Berg, 2007.
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 2007
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21
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 Strategic brand management
Elliott, Richard H.
Oxford ; New York : Oxford University Press, c2011.
 
 c2011
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22
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 Strategic BRAND Management:Creating and Sustaining Brand Equity Long Term
Kapferer, Jean-Noël.
LONDON et al : Kogan Page, 1997.
 
 1997
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23
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 Understanding brands
Cheverton, Peter.
Philadelphia : Kogan Page, 2006.
 
 2006
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24
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 Wally Olins on brand
Olins, Wally.
New York, NY : Thames & Hudson, 2004.
 
 2004
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25
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 Wally Olins - the brand handbook
Olins, Wally.
London : Thames & Hudson, 2008.
 
 2008
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26
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 Warp-speed branding : the impact of technology on marketing
Winkler, Agnieszka.
New York : John Wiley & Sons, c1999.
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 c1999
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27
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 What is branding?
Healey, Matthew.
Crans-Près-Céligny ; Hove : RotoVision, 2008.
 
 2008
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28
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 What logos do and how they do it
Miller, Anistatia R., 1952-
Gloucester, Mass. : Rockport Publishers, 2000.
 
 2000
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29
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 YouthNation : building remarkable brands in a youth-driven culture
Britton, Matt.
Hoboken, New Jersey : John Wiley & Sons : 2015.
 
 2015
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