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Author Palmer, Adrian, author.
Title Principles of services marketing / Adrian Palmer.
Imprint Maidenhead : McGraw-Hill Education/Higher education, [2014]


LOCATION CALL # LOAN PER. STATUS
 Tourism College Killybegs  658.8 PAL    NORMAL LOAN  CHECK SHELF

Descript xviii, 495 pages : illustrations ; 27 cm.
Edition 7th edition.
Note Previous ed.: 2011.
Bibliog. Includes bibliographical references and index.
ISBN 9780077152345 (pbk.)
0077152344 (pbk.)
Author Palmer, Adrian, author.
Subject Service industries -- Marketing.
Service industries -- Marketing. (OCoLC)fst01113447.
Descript xviii, 495 pages : illustrations ; 27 cm.
Edition 7th edition.
Note Previous ed.: 2011.
Bibliog. Includes bibliographical references and index.
ISBN 9780077152345 (pbk.)
0077152344 (pbk.)
Author Palmer, Adrian, author.
Subject Service industries -- Marketing.
Service industries -- Marketing. (OCoLC)fst01113447.

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