| Descript |
246 p. ; 21 cm. |
| Edition |
1st trade pbk. ed. |
| Bibliog. |
Includes bibliographical references (p. [221]-226) and index. |
| Contents |
ch. 1. Quantity of people visiting your site is less important than the quality of their experience -- ch. 2. Marketers shouldn't be on the Web for exposure, but for results -- ch. 3. Consumers must be compensated for disclosing data about themselves -- ch. 4. Consumers will shop online only for information-rich products -- ch. 5. Self-service provides for the highest level of customer comfort -- ch. 6. Value-based currencies enable you to create your own monetary system -- ch. 7. Trusted brand names matter even more on the Web -- ch. 8. Even the smallest business can compete in the Web's global marketsplace -- ch. 9. Agility rules: Web sites must continually adapt to the market. |
| ISBN |
0767901347 (pbk.) : $13.00 |
|
