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Title
Customer-driven marketing : lessons from entrepreneurial technology companies / edited by Raymond W. Smilor.
Imprint
Lexington, Mass. : Lexington Books, c1989.
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Bay 19
658.800685
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Descript
xxi, 190 p. : ill. ; 24 cm.
Bibliog.
Includes bibliographies and index.
ISBN
0669211281 (alk. paper)
Subject
High technology -- Marketing.
Technological innovations -- Marketing.
Alt Author
Smilor, Raymond W.
Descript
xxi, 190 p. : ill. ; 24 cm.
Bibliog.
Includes bibliographies and index.
ISBN
0669211281 (alk. paper)
Subject
High technology -- Marketing.
Technological innovations -- Marketing.
Alt Author
Smilor, Raymond W.
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