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Author Cravens, David.
Title Strategic marketing / David Cravens and Nigel Piercy.
Imprint Boston, Mass. : London : Irwin McGraw-Hill, 2002.


LOCATION CALL # LOAN PER. STATUS
 Tourism College Killybegs  658.802 CRA    NORMAL LOAN  CHECK SHELF

Descript 752 p. : ill., facsims., maps ; 24 cm.
Edition 7th ed.
Note Previous ed.: 2000.
Bibliog. Includes bibliographical references and index.
ISBN 0071151613
Author Cravens, David.
Subject Marketing -- Management.
Strategic planning.
Alt Author Piercy, Nigel.
Descript 752 p. : ill., facsims., maps ; 24 cm.
Edition 7th ed.
Note Previous ed.: 2000.
Bibliog. Includes bibliographical references and index.
ISBN 0071151613
Author Cravens, David.
Subject Marketing -- Management.
Strategic planning.
Alt Author Piercy, Nigel.

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