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Author Wilson, Alan M.
Title Services Marketing : integrating customer focus across the firm / Alan Wilson et al.
Imprint London : McGraw-Hill, 2016.


LOCATION CALL # LOAN PER. STATUS
 Tourism College Killybegs  658.802 WIL    REFERENCE ONLY  DESK RESERVE
 Tourism College Killybegs  658.802 WIL    NORMAL LOAN  DUE 22-01-18

Descript xxv, 538 p. : ill. ; 26 cm.
Edition 3rd european edition.
Note European edition of : Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml .... [et al.]
Previous ed.: 2012.
Bibliog. Includes bibliographical references and index.
ISBN 9780077169312
Author Wilson, Alan M.
Subject Service industries -- Marketing.
Customer services.
Marketing.
Alt Author Zeithaml, Valarie A.
Bitner, Mary Jo.
Gremler, Dwayne D.
Descript xxv, 538 p. : ill. ; 26 cm.
Edition 3rd european edition.
Note European edition of : Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml .... [et al.]
Previous ed.: 2012.
Bibliog. Includes bibliographical references and index.
ISBN 9780077169312
Author Wilson, Alan M.
Subject Service industries -- Marketing.
Customer services.
Marketing.
Alt Author Zeithaml, Valarie A.
Bitner, Mary Jo.
Gremler, Dwayne D.

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