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Author
Baker, Michael John.
Title
Macmillan dictionary of marketing & advertising / Michael J. Baker.
Imprint
London : Macmillan, 1990.
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Bay 19
658.803
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Descript
viii, 271 p. : ill. ; 24 cm.
Edition
2nd ed.
ISBN
0333516044 (cased) : £30.00 : CIP confirmed
0333516052 (pbk) : £10.95
Author
Baker, Michael John.
Subject
Marketing.
Marketing
Alt Title
Macmillan dictionary of marketing and advertising.
Dictionary of marketing & advertising.
Dictionary of marketing and advertising.
Descript
viii, 271 p. : ill. ; 24 cm.
Edition
2nd ed.
ISBN
0333516044 (cased) : £30.00 : CIP confirmed
0333516052 (pbk) : £10.95
Author
Baker, Michael John.
Subject
Marketing.
Marketing
Alt Title
Macmillan dictionary of marketing and advertising.
Dictionary of marketing & advertising.
Dictionary of marketing and advertising.
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