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Author Cowell, Donald W.
Title The marketing of services / Donald W. Cowell.
Imprint London : Heinemann on behalf of the Institute of Marketing and The CAM Foundation: Butterworth Heinemann, 1984.


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Descript xii,340p : ill ; 24cm.
Bibliog. Includes index.
ISBN 0750602090
Author Cowell, Donald W.
Subject Service industries -- Management.
Marketing.
Alt Author Institute of Marketing.
CAM Foundation.
Descript xii,340p : ill ; 24cm.
Bibliog. Includes index.
ISBN 0750602090
Author Cowell, Donald W.
Subject Service industries -- Management.
Marketing.
Alt Author Institute of Marketing.
CAM Foundation.

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