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Author Kotler, Philip.
Title Marketing : an introduction / Philip Kotler, Gary Armstrong.
Imprint Englewood Cliffs, N.J. : Prentice Hall, c1993.


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Descript xxiv, 632 p. : col. ill., col. map ; 27 cm.
Edition 3rd ed.
Bibliog. Includes bibliographical references and indexes.
ISBN 0135545935 : $41.00
Author Kotler, Philip.
Subject Marketing.
Alt Author Armstrong, Gary (Gary M.)
Descript xxiv, 632 p. : col. ill., col. map ; 27 cm.
Edition 3rd ed.
Bibliog. Includes bibliographical references and indexes.
ISBN 0135545935 : $41.00
Author Kotler, Philip.
Subject Marketing.
Alt Author Armstrong, Gary (Gary M.)

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