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658.80094
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 European casebook on principles of marketing

London ; New York : Prentice Hall, 1997.
 
 1997
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 European marketing : readings and cases

Wokingham, England ; Reading, Mass. : Addison-Wesley, 1993.
 
 1993
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 Market-driven management : strategic and operational marketing
Lambin, Jean-Jacques, 1933-
New York : Palgrave Macmillan, 2007.
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 2007
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