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Author Tresidder, Richard.
Title Marketing in food, hospitality, tourism and events : a critical approach / Richard Tresidder and Craig Hirst.
Imprint [S.l.] : Goodfellow Publishers, 2011.


LOCATION CALL # LOAN PER. STATUS
 Tourism College Killybegs  658.8 TRE    NORMAL LOAN  CHECK SHELF

Descript vii, 224 p. ; 24 cm.
Note A unique and critical insight into the marketing process, this book takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
Includes references and bibliography.
ISBN 1906884226
9781906884222
Author Tresidder, Richard.
Subject Marketing -- Food.
Marketing -- Tourism.
Marketing -- Hospitality.
Marketing -- Events.
Alt Author Hirst, Craig.
Descript vii, 224 p. ; 24 cm.
Note A unique and critical insight into the marketing process, this book takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
Includes references and bibliography.
ISBN 1906884226
9781906884222
Author Tresidder, Richard.
Subject Marketing -- Food.
Marketing -- Tourism.
Marketing -- Hospitality.
Marketing -- Events.
Alt Author Hirst, Craig.

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