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Author Malhotra, Naresh K.
Title Basic marketing research : applications to contemporary issues / Naresh K. Malhotra.
Imprint Upper Saddle River, NJ : Prentice Hall, c2002 + 1 CD-ROM (4 3/4 in.)


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Descript xxxiii, 685 p. : ill. ; 27 cm.
System Det System requirements: Windows 95/98/2000 or Windows NT.
Bibliog. Includes bibliographical references and indexes.
ISBN 0133768562
Author Malhotra, Naresh K.
Subject Marketing research.
Descript xxxiii, 685 p. : ill. ; 27 cm.
System Det System requirements: Windows 95/98/2000 or Windows NT.
Bibliog. Includes bibliographical references and indexes.
ISBN 0133768562
Author Malhotra, Naresh K.
Subject Marketing research.

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