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Prof/ta Kearns James
Course Service Marketing
Cour note BBS
Materials for this course
The management and marketing of services / Peter Mudie and Angela Cottam. Mudie, Peter. Bay 18 -- 658 -- CHECK SHELF  
Principles of service marketing and management / Christopher Lovelock, Lauren Wright. Lovelock, Christopher H. Tourism College Killybegs -- 658.8 -- CHECK SHELF  
Service management and marketing : managing customer relationships for service and manufacturing firm Gronroos, Christian. Bay 19 -- 658.8 -- CHECK SHELF  
Service management and operations / Cengiz Haksever ... [et al]. (no author) Bay 18 -- 658 -- CHECK SHELF  
Services Management / an integrated approach / Bart Van Looy. Van Looy, Bart Bay 6 -- 338.4068 -- CHECK SHELF  
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner Zeithaml, Valarie A. Bay 19 -- 658.8 -- CHECK SHELF  
Services marketing : people, technology, strategy / Christopher H. Lovelock. Lovelock, Christopher H. Bay 19 -- 658.802 -- CHECK SHELF  
Superior customer service : the prompt approach to success / Michael Quinn, Lynda Byron. Quinn, Michael. Bay 19 -- 658.812 -- CHECK SHELF  
Total relationship marketing : rethinking marketing management / Evert Gummesson. Gummesson, Evert, 1936- Bay 19 -- 658.8 -- CHECK SHELF  
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